Public Gold sekali lagi telah di iktiraf di peringkat antarabangsa apabila memenangi The BrandLaureate –
2011 SMEs Best Brands in Corporate Branding: SERVICES – Physical Gold Trading.
2011 SMEs Best Brands in Corporate Branding: SERVICES – Physical Gold Trading.
The Brand Laureate has crowned their 2011 SMEs Best Brands in Corporate Branding: SERVICES - Physical Gold Trading.
The BrandLaureate – SMEs Chapter Awards
The BrandLaureate – SMEs Chapter Awards recognizes the best of brands from the small and medium enterprises (SMEs) and is in line with the objectives of the APBF to unearth emerging brands from the SMEs. It takes cognizance of the important role that SMEs play in the development of the nation and in brand building.
The SMEs Chapter Awards facilitates the government’s objectives of nurturing the growth of SMEs to be global brands. As most of the SMEs are from a range of industries, the development of good brands will help to enhance the respective industry’s growth and make Malaysia more competitive in the global market.
Branding is an important component for SMEs to succeed in the global market and its importance cannot be underestimated. The BrandLaureate – SMEs Chapter Awards provides SMEs with the best platform to position their brands.
The winners are selected based on a 300-point selection criteria consisting of brand strategy, brand culture, integrated brand communications, brand equity and brand performance.
For The Winners:
- All The BrandLaureates will be allowed to use The BrandLaureate logo on their communication and packaging materials. The BrandLaureate logo is an endorsement of the brands superior quality, delivery and promise.
- A coffee table book featuring the achievements of The BrandLaureates will be published.
- Numerous support events will be held for The BrandLaureates. Branding seminars, articles and publications on the branding industry in Malaysia and the region will be made available to them.
- In addition, the BrandLaureates that need branding consultancy or assistance can tap on the expertise of our Brand team consisting of professionals from the branding, advertising, media and public relations industries.
http://www.thebrandlaureate.com
The winners of The BrandLaureate – SMEs Chapter Awards are selected based on a 300-point selection criteria consisting of brand strategy, brand culture, integrated brand communications, brand equity and brand performance. The areas covered are:
- Brand Strategy/Identity (100 points)
- Brand Culture (40 points)
- Integrated Brand Communications (70 points)
- Brand Equity (40 points)
- Brand Performance/Profitability (50 points)
The nominations are processed by the selection committee and scored. Those who meet the minimum score go through a second round of selection and the final list is submitted to the Process Auditor for verification.
Only one winner will be selected from each category (see nomination form for Award categories) and where there are no deserving brands in any category, there will be no winners.
Award Category:
The BrandLaureate – SMEs Chapter Awards categories are:- Corporate Branding
- Product Branding
- Top 10 Most Preferred Brands
- Top 5 Brand Specialty Awards
Saya selaku wakil rangkaian Public Gold Sarawak mengucapkan tahniah kepada management Public Gold dibawah pimpinan Dato’ Louis Ng kerana telah membuatkan kami berasa bangga di atas kejayaan ini. Dengan anugerah ini, masyarakat Malaysia akan lebih yakin dengan Public Gold!
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